RainbowMarketing Request a media plan

Performance media buying · London, UK

Media buying, priced the way you want to buy it.

Rainbow Marketing plans and buys performance media for real estate, legal, healthcare and other hard-to-crack verticals — on cost per lead, managed spend, or pure revenue share.

Request a media plan See deal models

We buy on Meta · Google · TikTok · YouTube · native · programmatic display

This week on the desk updated Mon 09:00
  1. Real estate — London off-plan CPL £34 412 leads MTD Live
  2. Legal — housing disrepair CPL £52 96 claims MTD Scaling
  3. Healthcare — dental implants Revshare 25% £186k rev MTD Live
  4. Finance — equity release CPL £41 228 leads MTD Live
  5. Education — MBA applicants Managed · CPC £1.62 £38k spend MTD Waitlist

Figures shown are illustrative of a typical week.

Verticals

One desk, six specialisms.

Every vertical has its own economics, its own regulator, and its own colour on our board. We only take briefs in categories we already know how to buy.

Real estate

Off-plan launches, lettings, and property investment. Buyer and investor leads qualified on budget, timeline, and mortgage position.

CPL from £28

Legal

Personal injury, conveyancing, family, and immigration. Claimant leads screened against your case criteria before you pay for them.

CPL from £45

Finance

Mortgages, life insurance, pensions, and debt advice. FCA-conscious funnels with full audit trails on every lead.

CPL from £38

Healthcare

Private clinics, dental, aesthetics, and care providers. Patient enquiries triaged by treatment and postcode before they reach your team.

CPL from £32

Education

Universities, online courses, and professional training. Applicant leads matched to entry requirements and start dates.

CPL from £18

Home services

Solar, windows, boilers, and renovations. Homeowner leads verified by property type and ownership status.

CPL from £22

Deal models

Three ways to work with us.

Same desk, same buyers, same reporting — the only thing that changes is who carries the media risk. Most clients start on CPL and graduate to a hybrid.

Cost per lead

You pay per qualified lead. We carry the media risk.

You define what a qualified lead looks like — geography, budget, case type, treatment. We fund the campaigns and you only pay for leads that match. Invalid leads are replaced, not argued about.

£18–£65 per lead volume-tiered pricing 5-day returns window

Best for: teams that want predictable cost per acquisition from day one.

Managed traffic

Your budget, our buying. Billed on actual spend.

We plan and buy media in your accounts or ours, across every channel that makes sense for the brief. You see spend, source, and creative-level performance — no black box, no marked-up media.

from £7,500 monthly spend 12% management fee 30-day rolling term

Best for: in-house teams that want senior buyers without the headcount.

Revenue share

We fund the media. We share the revenue it creates.

For established sales operations with proven close rates, we fund the entire media programme and take a share of attributable revenue. No upfront cost — but we audit your sales process first, because our money is on the line too.

20–35% of attributable revenue 90-day pilot no upfront media cost

Best for: operators with strong conversion who want to scale without capital.

Hybrid deals — a lower CPL plus a small revshare, or capped-risk managed spend — are common once we have three months of data together.

How we work

From brief to first lead in three weeks.

  1. 1

    Discovery & media plan

    A working session on your economics: what a lead is worth, what you can pay, where your best customers come from. You get a written media plan with volumes, rates, and the deal model we recommend — usually within five working days.

  2. 2

    Compliance & creative

    Landing pages, ads, and call scripts built for your vertical's rules — CAP Code, SRA publicity rules, MHRA advertising requirements. Nothing goes live until your team has signed it off.

  3. 3

    Launch & optimise

    Campaigns launch on two or three channels, never one. The first fortnight is about finding the price of a qualified lead; after that it's about pushing it down.

  4. 4

    Report & scale

    A weekly call and a live dashboard: spend, leads, cost per lead, and lead quality by source. When the numbers hold, we scale volume — and revisit the deal terms in your favour.

Built for regulated verticals

Boring about compliance, on purpose.

Consent-first lead capture

Every lead carries a timestamped, single-purpose consent record. UK GDPR compliant, ICO-registered, and auditable down to the individual form fill.

Vertical-aware advertising

Creative is checked against the CAP Code and the rules of your regulator — SRA, FCA, MHRA, GDC — before it spends a pound.

Transparent reporting

You see the source, the spend, and the creative behind every lead. If we can't show you where a lead came from, you don't pay for it.

Contact

Tell us what a lead is worth to you.

Send a short brief and we'll come back with indicative rates and volumes for your vertical — within one working day.

Rainbow Marketing Ltd

71–75 Shelton Street, Covent Garden
London WC2H 9JQ, United Kingdom

hello@rainbowmarketing.io

+44 (0)20 7946 0958

By sending this form you agree to our .

Terms & Conditions

Last updated: 1 July 2026

1. Who we are

These terms govern the services provided by Rainbow Marketing Ltd ("Rainbow Marketing", "we", "us"), a company registered in England & Wales under company number 12345678, with its registered office at 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

2. Services

We provide media buying and lead generation services under one or more of the following commercial models, as agreed in a written insertion order ("IO") or statement of work: (a) cost per lead ("CPL"), where the client pays an agreed rate for each qualified lead delivered; (b) managed media, where the client pays for media spend at cost plus an agreed management fee; and (c) revenue share, where we fund media activity in exchange for an agreed percentage of attributable revenue.

3. Lead qualification and returns

For CPL engagements, the definition of a qualified lead is set out in the applicable IO. Leads that do not meet the agreed criteria may be returned within five (5) working days of delivery and will be replaced or credited at our discretion. Leads not returned within this window are deemed accepted.

4. Fees and payment

Invoices are issued monthly in arrears unless otherwise agreed, and are payable within thirty (30) days of the invoice date. Late payments may incur interest at 4% above the Bank of England base rate. All fees are exclusive of VAT, which will be added where applicable.

5. Client obligations

The client warrants that its products, services, and landing content comply with all applicable laws and regulatory requirements, and agrees to respond to leads promptly. For revenue share engagements, the client agrees to provide accurate and timely revenue reporting and reasonable audit access.

6. Intellectual property

Creative assets, landing pages, and campaign structures developed by us remain our property unless expressly assigned in writing. Client trademarks and materials remain the property of the client, and are licensed to us solely for the delivery of the services.

7. Term and termination

Unless otherwise stated in the IO, engagements run on a thirty (30) day rolling basis and may be terminated by either party on thirty (30) days' written notice. Accrued fees remain payable on termination.

8. Liability

Nothing in these terms excludes liability that cannot be excluded by law. Subject to that, our total liability under any engagement is limited to the fees paid by the client in the three (3) months preceding the claim, and neither party is liable for indirect or consequential loss.

9. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.

Privacy Policy

Last updated: 1 July 2026

1. Who we are

Rainbow Marketing Ltd is the data controller for personal data collected through this website and through our lead generation campaigns. We are registered with the Information Commissioner's Office under registration number ZA123456. You can contact us about this policy at privacy@rainbowmarketing.io.

2. What we collect

Through this website: the name, work email, company, and message details you submit via our contact form. Through our campaigns: the information individuals submit on our landing pages, such as name, contact details, and answers to qualification questions relevant to the product or service they enquired about.

3. Why we process it

We process contact form data to respond to your enquiry (legitimate interests). We process campaign lead data on the basis of the consent given at the point of submission, for the sole purpose of connecting the individual with the specific advertiser named or described on the relevant landing page.

4. Who we share it with

Campaign lead data is shared only with the advertiser the individual asked to hear from, under a data sharing agreement. We do not sell personal data to third parties, and we do not add individuals to unrelated marketing lists. We use a small number of processors (hosting, analytics, and CRM providers) bound by UK GDPR-compliant contracts.

5. How long we keep it

Contact enquiries are retained for up to twenty-four (24) months. Campaign lead records, including consent evidence, are retained for up to six (6) years to meet audit and legal obligations, then securely deleted.

6. Your rights

Under UK GDPR you have the right to access, correct, or erase your personal data, to restrict or object to its processing, and to data portability. To exercise any of these rights, email privacy@rainbowmarketing.io. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

7. Cookies

This website uses only strictly necessary cookies. Our campaign landing pages may use measurement cookies, which are set only with consent via the cookie banner shown on those pages.

8. Changes

We may update this policy from time to time. The "last updated" date at the top of this page shows the current version.